The end is nigh but the savings are high.
A popular survivalist TikToker has gone viral with 4.3 million views after sharing a video on Costco’s bulk-sized emergency food offerings that store meals for about a month and a half.
Now end-times conspiracists — who’ve likely had their bell rung by the latest grim resetting of the J. Robert Oppenheimer-inspired “Doomsday Clock” — are skeptical that influencer Krystal Christensen (@charminglyfrugal) is privy to apocalyptic intel.
Christensen showed off the survival-savvy Ready Wise brand emergency food kit that provides 132 pasta meals for just $63.99 before cutting over to more items like Mountain House freeze dried ice cream sandwiches that sell in six-packs for $9.97.
“It is quite expensive but I’m gonna pick one up because if s–t hits the fan, I’d rather be more comfortable on a day that’s a bummer,” she said.
Many commenters were quick to panic that the apocalyptic climax of “Dr. Strangelove” was about to unfurl as one user asked, “What do they know that we don’t?” — and others shared a panicked sentiment toward what was being inferred.
However, rows of emergency food bundles have been business as usual at Cosco for years.
The members-only store even began selling a year’s worth of canned and non-perishable food — priced at $6,000 and fit for a family of four — in 2018.
“Enjoy the comfort in knowing you have the essential foods your family will need to survive an emergency or natural disaster!” the big-box store wrote on its packaging at the time.
Sadly, the brand’s famed $1.50 hot dogs are not included.
As to what prompted Christensen’s walkthrough, her clip came on the heels of a very public North Atlantic Treaty Organization warning that a full-blown war with Russia in the next 20 years may be unavoidable.
It was there that Dutch Admiral Rob Bauer, who chairs the NATO military committee, urged emergency preparedness — over time.
“You need to have water, you need to have a radio on batteries and you need to have a flashlight on batteries to make sure that you can survive the first 36 hours,” he said in a recent press conference.
“Things like that, simple things, but it starts there. The realization that not everything is plannable. Not everything is going to be hunky-dory in the next 20 years.”
In another video, Christensen even replayed Bauer’s concerns, adding her own ominous warning.
“You need to start preparing now,” she declared.