PepsiCo lowers price for Lay’s, Doritos and other chips ahead of Super Bowl
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PepsiCo lowers price for Lay’s, Doritos and other chips ahead of Super Bowl

By WTOL
February 3, 2026, 7:30 PM EST
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WASHINGTON, D.C. (Associated Press) — PepsiCo plans to slash prices by 15% on popular snacks like Lay’s, Doritos, and Cheetos before the Super Bowl in a bid to lure back consumers amid declining demand. The company’s move follows a year of listening to consumer feedback and aims to alleviate financial strain while maintaining quality.

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