BEIJING — China’s consumer market shows signs of recovery post-Lunar New Year with increased spending on experiences like travel and entertainment. Policymakers are expected to introduce targeted easing measures to sustain this positive trend. Despite rebounding travel, consumers remain price-conscious, reflecting cautious budgeting habits. China extended the official holiday period to boost consumer spending, with many opting for family travel. H World Group reports high hotel occupancy rates in southern and coastal cities during the holiday season. China’s focus on promoting the services sector and boosting domestic demand without massive stimulus is evident in recent policy moves.

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