What’s better than adding a few zeroes to your monthly income? How about adding a few zeroes while growing your fan base and learning something?

That trifecta has been pulled off by social media influencer, model, and digital entrepreneur Skylar Mae. She gives the credit to the World Cup.

That’s very humble of her in my opinion. Not everyone is going around adding $100,000 to their monthly income because of a soccer tournament.

Lionel Messi No. 10 of Argentina celebrates with teammates after a 2-1 win during the FIFA World Cup 2026 semifinal match against England at Atlanta Stadium in Atlanta, Ga., on July 15, 2026. (Buda Mendes/Getty Images)

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She had to be in the right place at the right time and be willing to not only create content, but learn about the ins and outs of soccer along the way.

Lesser digital entrepreneurs would have tapped out. Skylar leaned in and became a source of luck for some diehard fans.

“I’ve had people asking me to learn soccer chants while wearing soccer socks and shorts because they swear it’ll help their team win, and even make sure I send the custom right before kickoff because they’re convinced it’ll bring them good luck,” she said, The Mirror reportsThe Mirror.

“Also, things like me stretching, pretending I’m preparing for the big game. The funniest requests are always from the really diehard fans. They’ll send me requests explaining exactly why I need to mention a certain player, or avoid talking about another team.”

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Digital entrepreneur Skylar Mae has added another six-figures to her monthly income thanks to the World Cup. (Getty Images/iStockphoto)

You’re not going to get that sort of World Cup knowledge from just anywhere. She’s learning straight from the fans themselves and Skylar’s been impressed with the amount of thought that’s been put into it.

She knows which players aren’t liked by the teams they’re going up against. The crash course has come from all over the world, not just in the United States where she’s based.

She’s been surprised by how seriously soccer fans take their rituals, but not by the love of the sport making its way into other aspects of their lives.

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“Absolutely it turns people on. I think that a lot of the passion that fans have for their teams spills into passion in other ways,” Skylar said.

“They’re excited, they’re celebrating, they’re emotional and I definitely notice that. When all you are thinking about is soccer and the World Cup for weeks, of course it’s going to become a part of your fantasies.”

That’s a great point and a strong way to wrap it all up. Soccer is on people’s minds right now, so, of course, there’s money to be made from a stranger buying content on the internet.