State Department, NFL launch new sports diplomacy partnership agreement

January 30, 2026, 4:36 PM EST
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WASHINGTON, D.C. (Fox News) — The U.S. Department of State and the NFL have signed a partnership to enhance sports diplomacy initiatives.

Key Facts:

  • The NFL and the U.S. Department of State will collaborate on international NFL games, the Super Bowl, and flag football at the 2028 Los Angeles Olympic Games.
  • The partnership aims to promote football internationally for cultural exchange and youth engagement.
  • The agreement was signed by Under Secretary of State for Public Diplomacy Sarah Rogers and NFL executives in Washington, D.C.

    NFL Football Game
    Caption: An NFL football game at Mercedes-Benz Stadium in Atlanta, Georgia.

    More Details:

  • The partnership will support sports diplomacy by convening with U.S. and foreign leaders at international games.
  • The State Department and NFL will host events in more than 65 countries across five continents.
  • Current and former NFL players will serve as cultural ambassadors for public diplomacy programs.

    NFL Commissioner Roger Goodell
    Caption: NFL Commissioner Roger Goodell at a game in Seattle, Washington.

    Conclusion:

  • The partnership aims to showcase American excellence through sports diplomacy and grow the game of football internationally.
  • The State Department and NFL will work together on various events and initiatives to promote cultural values in football.

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