Mission Statement
At ToledoBuzz, our mission is to be the driving force behind the growth of Toledo’s glamorous entertainment industry. We are dedicated to creating + distributing news, series, and movies that entertain, inspire, and connect the community of Northwest Ohio and beyond, on-and-offline.
In addition, we pledge to be an inclusive company and promote cultural education and positive change by showcasing the rich diversity of Toledo through our content. Through these efforts, we aim to elevate Toledo’s entertainment industry to new heights while celebrating and embracing the vibrant cultures that connect our unique city.
EST
MONTHLY UNIQUE WEBSITE VIEWERS
ENGAGEMENT
RATE
The Team
Audience Insights
21 - 35
TARGET AGE DEMOGRAPHIC
MONTHLY UNIQUE WEBSITE VIEWERS
ENGAGEMENT
RATE
SOCIAL MEDIA FOLLOWERS
Age
Sex
Education
Income
Monthly Editorial Calendar
ToledoBuzz’s monthly editorial calendar is a dynamic blend of curated playlists, exclusive interviews, captivating videos, and insightful articles that capture the pulse of Toledo’s vibrant youth culture. From spotlighting emerging local artists to delving into trending topics and lifestyle features, each release is meticulously crafted to entertain, inform, and engage our audience, ensuring a steady stream of fresh and exciting content every month.
Sounds of Toledo Playlist – Curating a themed playlist tailored to the season or current events, with hand-picked tracks from local and mainstream artists.
Top 10 Snapshot – A weekly look at local artists chart position
Artist to Watch – Highlighting a rising star in Toledo’s music scene, featuring an in-depth interview, music recommendations, and a spotlight on their latest projects.
Local Spotlight – Showcasing a different neighborhood or district in Toledo each month, exploring its history, culture, and hidden gems.
Foodie Finds – Exploring Toledo’s culinary scene, with reviews of local restaurants, profiles of chefs, and recipes inspired by Toledo flavors.
Trend Report – Analyzing the latest trends in fashion, music, and youth culture, offering insights and predictions for what’s hot in Toledo.
Community Spotlight – Featuring a local organization, charity, or community initiative making a positive impact in Toledo.
Behind the Scenes – Going behind the scenes of Toledo’s entertainment industry, with exclusive creator interviews with behind the scenes content of local music video and film productions.
Arts & Culture Roundup – Highlighting upcoming events, exhibits, and performances in Toledo’s arts and culture scene.
Monthly Streaming Roundup – Reporting new movies and TV shows on Netflix, Hulu, HBO Max, and Disney+.
Creator Spotlight – Featuring a local artist, photographer, writer, or other creative talent, with a showcase of their work and an interview exploring their process and inspiration.
Throwback Toledo – Delving into Toledo’s history with nostalgic articles, vintage photos, and stories from long-time residents reminiscing about the city’s past.
Local Heroes – Celebrating individuals making a difference in Toledo, from activists and entrepreneurs to artists and educators.
Brand Highlights
ToledoBuzz’s brand highlights follow annual trends & events that engage with our audience.
April 2024
Spring Fashion Trends – Highlighting the latest fashion trends for the season.
Earth Day Week – Articles and tips on sustainability, eco-friendly living, and protecting the planet.
May
ToledoBuzz Livestream Launch – Exciting launch of our continuous music and entertainment stream on YouTube and ToledoBuzz.com.
Asian Pacific American Heritage Month – Showcasing Asian culture, cuisine, and contributions.
Mental Health Awareness Month – Continuing the conversation on mental wellness and destigmatization.
College Survival Guide – Advice, hacks, and resources for navigating college life.
June
Summer Kickoff Playlist – A curated playlist for summer vibes and road trips.
Internship and Career Hunting Tips – Advice and resources for finding summer internships.
Pride Month – Celebrating LGBTQ+ pride with features on queer artists, activists, and events.
Juneteenth – Celebrating freedom and resilience in the African American community.
July
Independence Day Week – Patriotic posts celebrating American culture and events to explore for the holiday.
Summer Events Guide – Highlighting concerts, festivals, and events happening over the summer.
August
Back to School – Tips, hacks, and advice for navigating the new school year.
Local Young Leaders – Highlighting Toledo’s young leaders and change makers making a difference.
September
Hispanic Heritage Month – Showcasing Hispanic culture, music, and traditions.
Food and Culture – Exploring the intersection of food and culture in Toledo.
October
Halloween – Spooky playlists, costume ideas, and horror movie recommendations.
College Budgeting Tips – Financial advice and budgeting strategies for college students.
November
Native American Heritage Month – Honoring Indigenous cultures, histories, and contributions.
Thanksgiving – Tips for hosting the perfect thanksgiving celebration.
Friendsgiving – Ideas for hosting a modern, inclusive Friendsgiving celebration.
Black Friday + Cyber Monday – Roundups of all the best deals on and offline!
December
Holiday Playlist – Curating festive tunes for holiday gatherings and celebrations.
Year in Review Reflecting on the highlights and milestones of the past year.
January 2025
New Year, New Vibes – A playlist featuring fresh tracks to kick off the new year.
Martin Luther King Jr. Day – Honoring Dr. King’s legacy of equality and justice.
Mental Health Awareness – Articles and resources promoting mental wellness in the new year.
February
Black History Month – Spotlighting influential Black artists, activists, and cultural icons.
Valentine’s Day Mix – A mixtape of love songs for every relationship status.
Self-Love Sunday – Empowering posts promoting self-care and self-acceptance.
March
Spring Break Guide – Tips, destination recommendations, and party ideas for spring break trips.
Women’s History Month – Celebrating women’s achievements and empowerment.
St. Patrick’s Day – Exploring Irish heritage, food, and traditions.
24/7 Livestream
About the Show
ToledoBuzz Top 10 Music Video Countdown is the ultimate showcase of Toledo’s music scene. Hosted by Julia Campos and Alex Garcia, each 45-minute episode features 10 music videos handpicked by our viewers! Giving you an exclusive insight into who’s making waves in the local music scene. This is an excellent way to connect and engage with Toledo’s college-age community.
Episode Sponsorship Packages
Episode Lineup
Below, you’ll find a schedule detailing the anticipated dates for the completion of episode production and distribution. Dates are subject to change, sponsor will be notified.
EPISODE #1
A TOLEDO BUZZ SUMMER
THEME:
TOURISM/RESTAURANT/RETAIL
SPONSOR CLOSE: 06.21.24
PRODUCTION START: 06.24.24
PRODUCTION CLOSE: 06.28.24
ONLINE RELEASE: 07.08.24
EPISODE #3
SOCIAL ISSUES IN THE 419
THEME:
SOCIAL SERVICE/ACTIVISM
SPONSOR CLOSE: 07.05.24
PRODUCTION START: 07.08.24
PRODUCTION CLOSE: 07.12.24
ONLINE RELEASE: 07.22.24
EPISODE #5
CITY OF CULTURE
THEME:
CULTURAL HERITAGE
SPONSOR CLOSE: 07.19.24
PRODUCTION START: 07.22.24
PRODUCTION CLOSE: 07.26.24
ONLINE RELEASE: 08.19.24
EPISODE #2
CITY OF DREAMERS
THEME:
ARTS & ENTERTAINMENT
SPONSOR CLOSE: 06.28.24
PRODUCTION START: 07.01.24
PRODUCTION CLOSE: 07.05.24
ONLINE RELEASE: 07.15.24
EPISODE #4
STAYING ACTIVE IN TOLEDO
THEME:
HEALTH + FITNESS
SPONSOR CLOSE: 07.12.24
PRODUCTION START: 07.15.24
PRODUCTION CLOSE: 07.19.24
ONLINE RELEASE: 07.29.24
EPISODE #6
BACK TO SCHOOL SPECIAL
THEME:
EDUCATION
SPONSOR CLOSE: 07.26.24
PRODUCTION START: 07.29.24
PRODUCTION CLOSE: 08.02.24
ONLINE RELEASE: 08.26.24
Digital Ad Rates
| PLACEMENT | AD UNIT | SPECS | NET CPM | FIXED RATE |
|---|---|---|---|---|
| ROS | Banner Rectangle Half Page |
300x100 300x350 300x600 |
$110 $120 $145 |
$122 / MO. $133 / MO. $160 / MO. |
| Homepage | Banner Rectangle Half Page |
300x100 300x350 300x600 |
$135 $147 $183 |
$150 / MO. $163 / MO. $200 / MO. |
| Pop-up | FULL SCREEN | RESPONSIVE | $300 | $900 / mo. |
| Pre-Roll / Mid-Roll Video | :07 Sec :15 Sec :30 Sec |
Minimum 640x360 16:9 |
$120 $240 $360 |
$150 / mo. $163 / mo. $200 / mo. |
| Livestream Video Rotation | :07 Sec :15 Sec :30 Sec |
Minimum 640x360 16:9 |
- | $150 / mo. $163 / mo. $200 / mo. |
| Sponsored Article | Article | 1920x1080 | - | $500 |
| Event Listing | Event | 800x800 | - | $25 OR $600 / FULL YEAR |
| Spotify Playlist + Article | Playlist | LOGO | - | $100 |
Digital Ad Calculator
421 N Michigan Street
2nd Floor Suite H
Toledo, OH 43604
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