China’s Luckin Coffee opens its first high-end store
By CNBC
February 8, 2026, 1:31 AM EST
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CNBC: Luckin Coffee challenges Starbucks Reserve with premium drinks at its new flagship store in Shenzhen, China.
Transformation: Luckin Coffee, known for its budget-priced kiosks, has opened a flagship store in Shenzhen offering premium drinks to compete with Starbucks Reserve. The store features higher-priced pour-over and cold brew coffee, as well as specialty drinks like a tiramisu latte. Luckin’s move marks a departure from its original strategy and signals increased competition in China’s coffee market.
