(CNBC): MrBeast, the world’s largest YouTuber, acquires financial services app Step to focus on serving young users.

Renowned YouTuber Jimmy Donaldson, known as MrBeast, has ventured into the fintech industry by acquiring the financial services app Step. Step, designed for teens and young adults, offers tools for money management, credit building, and financial literacy. The app will now operate under Donaldson’s company, Beast Industries, which has been actively fundraising and recently received a significant investment from Bitmine Immersion Technologies. The acquisition of Step, founded by fintech experts CJ MacDonald and Alexey Kalinichenko, aims to provide young users with practical financial solutions and complement Beast Industries’ existing ventures, including a snack brand, a non-profit arm, and a reality competition series.

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