The Hot Girl Coach just made HERstory — in the gym. 💪

Megan Thee Stallion has officially been named Gymshark’s first-ever celebrity ambassador — a multi-year partnership that cements her as one of fitness culture’s biggest power players.

The British activewear giant launched the collab with the “Megan Does Gym” campaign — shot by photographer Jack Bridgland as part of Gymshark’s wider “We Do Gym” platform — pairing Megan with real women from the brand’s fitness community and celebrating strength, confidence and individuality.

“I’m a big believer that working out has a powerful impact on your physical and mental health,” Megan said of the partnership, per Retail Gazette.

The partnership brings dedicated Megan shopping experiences to Gymshark’s website and stores — and fans won’t have to wait long: the new collection, including the red SoftSense shorts she’s been flaunting, drops October 22, AllHipHop reports.

This isn’t Meg’s first fitness rodeo, either — she teamed with Nike back in 2021 and launched her Hot Girl Systems clothing line in 2024. As she told Women’s Health: “I used working out to escape and to get happy.”

Real hot girl sh*t: turning gym sessions into a global brand moment. 🔥