Alex Cooper has officially signed with Creative Artists Agency (CAA) for representation, bringing her husband and business partner Matt Kaplan — and their media company Unwell — along with her. The move marks the next big step for one of podcasting’s biggest stars as she builds a broader entertainment business.

Cooper left UTA in August 2026 after more than six years with the agency, and CAA had been rumored as her likely landing spot since then. The Wrap reported the signing, confirming the move that many in the industry had anticipated.

The signing follows a strategic investment in Unwell in August 2026 by WTSL, Patrick Whitesell’s firm, valuing the company at $500 million. That valuation underscores just how far Cooper has come from podcast host to media mogul — and why a powerhouse agency like CAA wants in.

According to Net Influencer, citing The Hollywood Reporter, the move is framed as growing the business beyond podcasting — into TV, original IP and games. For Cooper, whose audience is largely Gen-Z and millennial listeners, that expansion could turn Unwell from a podcast network into a full-scale entertainment company.

The background tells the story. Cooper launched “Call Her Daddy” in 2018, and the show is distributed via SiriusXM under a $125 million deal. She launched Unwell in 2023, building a media company around her own brand and the creators she champions. Now, with CAA in her corner, the next chapter looks bigger than audio alone.

Photo: Barstool Radio Clips, via Wikimedia Commons (CC BY 3.0)