BigXthaPlug (BOSS TALK 101, CC BY 3.0, via Wikimedia Commons)

It’s finally here. BigXthaPlug’s fourth solo album, “Better Over Time,” dropped TODAY, Friday Oct. 30, 2026, via 600 Entertainment/UnitedMasters — and it’s a straight-up return to rap.

The 18-track project is his first rap-focused release since 2024’s platinum “Take Care,” following last year’s country detour, “I Hope You’re Happy” — which debuted at #7 on the Billboard 200 as the #2 Country AND #2 Rap album.

And the feature list is stacked: Lil Yachty, GloRilla, Ava Max, Leon Thomas, Loe Shimmy, Ro$ama, Belly Gang Kushington, Fridayy — and DETROIT’s own Babyface Ray.

The features were teased with hometown billboards in each artist’s city — including Detroit for Babyface Ray. Lead single “LITE” featuring Belly Gang Kushington arrived with a video co-directed by BigX and Jerry Morka.

The rollout was a whole event: a private listening party and short-film screening Oct. 26 at a Dallas Cinemark, then a multi-city run (Charlotte Oct. 26; Houston, Miami and LA Oct. 27). It’s streaming everywhere now.

Sources: Uristocrat’s New Music Friday, HotNewHipHop, BroadwayWorld.